Selling

It’s never too early to tap into my expertise.

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A coastal cityscape featuring a marina filled with boats, a park with walking paths and green trees, and high-rise buildings in the background alongside residential houses. The shoreline is lined with rocks and a sandy beach, under a partly cloudy sky.
Row of brick townhouses with steps leading up to front doors, some with small flower pots, under large leafy trees in a suburban neighborhood.

WHY SELL WITH ME

Preparation, Pricing, Marketing and Negotiating. Each step is critical to achieving you the most amount of money for your home in the least amount of time.

I create customized plans for each client to ensure the best outcome for them.

Honest communication and expert advise lead to success in any market.

Open-concept kitchen and living room with white walls, hardwood floors, and modern decor. The kitchen has a white countertop, black cabinets, and stainless steel appliances. There are pendant lights above the island, which features a sink and a toaster. The living room has a gray sectional sofa, bookshelves, and wall art, with natural light coming through large windows at the back.

THE PROCESS IS SIMPLE

  • Everything starts with a conversation. This first meeting is all about learning your selling goals, timeline, and what matters most to you. It’s also a great chance for us to get to know each other and how I work to see if we’re the right fit—because teamwork is essential to achieving the best results

  • Every home and situation is unique, so I arrange tailored consultations with my trusted partners—stagers, contractors, handypeople, gardeners, painters, cleaners, and more as needed. You’ll have expert advice and detailed quotes, so the prep is as efficient and stress-free as possible and when your house comes on the market it is showings its best.

  • Pricing is crucial, and getting it right from the start makes all the difference. Overpricing can lead to you ultimately getting less money for your home, while the right price attracts serious buyers and maximizes your sale. I dive into local data (that I have analysed monthly for years) and recent sales, share a clear, honest opinion of value, and together we build the ideal pricing strategy for the current market.

  • Your property deserves to stand out. I leverage the latest marketing trends—professional photography, floor plans, drone shots, compelling videos—to showcase your home on all the right platforms. The focus is on your home, ensuring it reaches the perfect audience, not just boosting my own profile.

  • Showings are where buyers truly connect with your home. I’ll guide you step-by-step on how to prepare so you get the most out of every visit. We’ll set up a showing plan that fits your schedule, communicate details clearly, and gather feedback to keep improving our approach.

    Staying informed is key. Each week, I’ll send you an update on progress, feedback from showings, and what’s going on with similar listings in your area. You’ll always know where things stand so we can make smart decisions together.

  • When an offer arrives, I walk you through every detail, so you understand the contract. With my Certified Negotiations Expert training, I handle negotiations with skill and keep your goals front and centre!

  • The weeks leading up to closing can be hectic, but my proven systems and thorough checklists mean nothing falls through the cracks. Even after the paperwork is done, I stay in touch—many of my clients come back again or refer friends and family because I’m always here to help with their real estate needs.

    I host several client events throughout the year, that hopefully you can make it to. Keeping in touch is important to me—even when you’re not actively buying or selling.

Get in touch.

It all begins with a conversation. Let’s talk and see how I can help you achieve your Real Estate goals.

  • I first had the pleasure of working with Fionna ten years ago when she acted as my agent on the purchase of a freehold townhome in Kerr Village. Her professionalism and attention to detail on that purchase in 2015 made her the obvious choice when retaining an agent to act on my behalf on the sale of my townhome this summer. Fionna knows the Oakville area extremely well and stays on top of market trends, providing her with the knowledge and expertise to list my property at a price reflective of current and recent listings/sales of similar properties, and achieving a desirable result for the me. Fionna arranged to have my home professionally staged and marketed my property with beautiful photographs, colour brochures, and an amazing video demonstrating all the prime aspects of my home and of living in trendy Kerr Village. As a result of Fionna’s hard work, dedication and diligence, my townhouse sold, and I am delighted with the outcome.New List Item

    Linda Roberts

  • If you are buying or selling a property Fionna is your go to broker. She was dealing with two people who hadn’t sold or bought anything in years, she provided sound advice and it worked. We sold our house very quickly and purchased a condo the next day. Perfect. Fionna has a wonderful sense of humour, bends over backwards to assist with absolutely everything so I have no hesitation recommending her.

    Arlene Dunford

  • Fionna was fabulous at guiding us on selling the family home. She was kind and empathetic leading us through what seemed like a daunting project. Her personality shines through in a friendly, resourceful way. The home sold within a week at the asking price. Thank you Fionna.

    Scott Russell

  • We have just sold our house and bought a condo, all with the assistance of Fionna. The whole experience couldn’t have been easier nor more pleasant. Fionna made the entire process beyond easy. Nothing was too much trouble and her help was constant. Highly recommend Fionna to anyone thinking of moving. Thank you Fionna.

    Gina Napier